Following my recent rant bemoaning female fashion's increasing alienation from the female form; A Cry From The Wardrobe, I was amused to note at the weekend that even signage manufacturers are struggling to produce signs to fit us any longer!I showed this photo of a new public washroom Ladies sign to my partner who guffawed for a moment before realising to his horror that he'd just visited that selfsame Ladies' in error!
This brought to mind the recent unfortunate typography I observed in Nat West bank where re-branding consultants had made all the a's look like o's, with the consequence that posters and leaflets sprang out to tempt me with 'Business Bonking' and 'Unbeatable Loons'!
What a top job that would be I've often thought. To set up as a professional re-brander who gets paid millions and thanked for making your clients look like complete idiots! On an par indeed with the television consultant who periodically gets paid obscene sums to make the theme tune of Eastenders/any television programme even rubbisher and more banal than it was before. As for our plumbers' Corgi gas safety certification, that has gone from intimidating coat of arms to cartoon that a five year old could forge! By the by 'abstraction' is the new buzzword for 'dumbing down'. Hey, I sound like a branding consultant already!
