Having overtaken a lorry on the ringroad the other day emblazoned with the legend; 'Robinsons - Passionate About Dry Cleaning!' in some state of disbelief, I've decided that it was right.
Henceforth I shall throw myself into this life experience business in a whole new full-on, up for it, no holds barred way. No more caution for me. Hah! I laugh at caution! No, not only am I going to obey the dictates to be 'fanatical about film' and 'passionate' about a certain chain's food, I'm going to become loopy about loans, hysterical about holidays, ecstatic about energy, orgasmic about insurance, whoopy doo about work! Doollally about debt. I'm going to believe that a breakfast cereal which tastes like rubber can change my life and that a new iPod mobile can make me look like the happening babe on the excessive packaging it comes in. And I'm going to embrace my drycleaning and every other sex-substitute daily.
To swim against this tide any longer is futile and I've lost my water wings. You win, hypemeisters. Advertising works.
Just bear in mind that if your product doesn't make me successful, stunning, deliriously happy, sexy and the funkiest being on the planet/your packaging, I will sue!